Maybe we’ve already met… and you didn’t even notice.
Maybe it was during a Source Connect session, where I was that sexy (or dramatic, or robot-ish, depending on the day) voice behind a brand. Or maybe in a Netflix, Prime, or CBS series... or in that video game where you died five times in a row. My voice has traveled to places even my mom doesn’t know about—telling stories, bringing characters to life, and stirring up emotions (plus the occasional stealth tear).
Maybe it was during a Source Connect session, where I was that sexy (or dramatic, or robot-ish, depending on the day) voice behind a brand. Or maybe in a Netflix, Prime, or CBS series... or in that video game where you died five times in a row. My voice has traveled to places even my mom doesn’t know about—telling stories, bringing characters to life, and stirring up emotions (plus the occasional stealth tear).
My love for advertising? It was love at first sound. I was in a Santa Monica studio recording a Toyota campaign, listening to the creatives argue like they were inventing garlic bread, and I thought: I want in. I want to be part of that chaos. Since then, I haven’t just lent my voice—I’ve been pitching the ideas too.
Los Angeles isn’t an easy city. Even the traffic lights want the spotlight. But it’s taught me a lot: how to chase dreams, dodge rejection with flair, and most importantly—how to find my voice. Not just behind the mic, but on the page. The kind of ideas that make you laugh, sell something, hit a nerve, or make you say, “Oof, been there.”
I write scripts, campaigns, monologues, slogans, uncomfortable truths—whatever it takes to help a brand say something real (and not sound like everyone else).
I write scripts, campaigns, monologues, slogans, uncomfortable truths—whatever it takes to help a brand say something real (and not sound like everyone else).
And if I still don’t ring a bell, don’t worry—I’ve got plenty of ideas, endless drafts… and lots of coffee. Brands need stories, and I’m ready to write them.
With voice, ideas, and just the right amount of drama,
Jorge Durán
(Professional copywriter. Dramatic only when the concept calls for it)
Jorge Durán
(Professional copywriter. Dramatic only when the concept calls for it)
